Workshop Descriptions

Social Media as a Sales Tool: What You Really Need to Know
Social media sites like Facebook, LinkedIn, and Twitter are rapidly changing the way most companies find and interact with their customers, and vice versa. Unlike other forms of Internet marketing, social networking allows us to make strong one-on-one connections with the men and women we'd most like to have as customers.

In this session, entrepreneur and social media marketing expert Tammy Finch covers all the dos and don'ts of finding customers through Facebook and other social sites, including the best ways to introduce yourself to prospects, how to get potential customers to come to you, easy steps for generating referrals, and a whole host of time-saving tips and techniques.

This presentation is a great introduction to social media marketing for business owners, salespeople, and consultants. If you want to find a way to profit from one of the biggest and most important sales trends in the century, then don't miss out on this session!

A Quick Dip Into the Wide World of Internet Marketing
Ever wish that sites like Google and Facebook were helping your company be more profitable? If so, you aren't alone –it can be a real challenge for business owners and managers to stay on top of everything they need to know to put together an effective Internet marketing plan.

In this 90-minute session, professional web designer, online marketing guru, and entrepreneur Tammy Finch will give you a solid overview of everything you need to know about finding business over the Internet, including strategies for making your business website more profitable, where to find the best free tips and tools, and how to use web statistics to make a bigger bottom-line impact.

This presentation is for anyone who wants to get more out of their website and find the kind of online success that their competitors are enjoying. Don't miss it!

How to Raise a Business Website You'll Be Proud of Later
When it comes to building a first or new business website, a lot of business owners tend ask, "Where do I even start?" That's not always an easy question to answer, especially if you don't know the difference between HTML and a ham sandwich.

Although the process can be confusing, you don't have to become an Internet guru to get the web working for your business. All you have to do is know and understand a few key concepts, offered in this presentation by veteran web designer Tammy Finch.

In under two hours, you'll learn everything you need to know to take the most important first steps toward putting your small business online, including where to find the best free tools and templates, how to promote your new business website, and which online marketing signs and statistics you really need to pay attention to.

If you're about to take your company online – or are interested in taking it to the next level through better planning and online marketing – then this is a session you don't want to miss!

Using Facebook and Social Media to Accelerate Your Job Search
Finding a new job is often about making the right connections – something that social media sites like Facebook and LinkedIn are making a lot easier than they used to be.

Nearly every employer now factors a quick "social media review" into their hiring process. That means companies are going to see your profiles and blog posts, and what they find could mean the difference between being interviewed or not.

In this session, entrepreneur and social media authority Tammy Finch walks you through social media from an employer's perspective, including why social media can help you hear about more openings, what employers are really looking for on your Facebook profile, and how to avoid the most common social media blunders that cause companies to pass on you.

This is a great presentation for anyone who is actively looking for a job. If you want social media sites like Facebook and LinkedIn to start working for your career, instead of against it, then don't miss this session!  

In Facebook for Business,
we will explain the difference between a personal page, group page and business page.  We will also cover the following topics:

• Overview of social media marketing
• The differences between Facebook pages, business fan pages and groups and why a Facebook Fan Page is best for your business.
• Review case studies to learn how businesses are already successfully using Facebook Fan Pages
• How to setup your Facebook Fan Page or Profile
• Chat with friends
• Send a private message
• How to create an ad on Facebook
• Facebook Rules and Etiquette
• Tag photos
• Hide connections and applications  
• How to automate and use helpful tools to save time
• Q & A time to address issues regarding online marketing

 

Promote Yourself using LinkedIn  
will show you new tools for promoting yourself and your company.  We will explain what LinkedIn is and how to join "the social media party".  Then we will cover the following topics:

·         Find out about LinkedIn

·         Examine the LinkedIn profile page

·         Add application such as reading list

·         Create an effective profile

·         Successfully search for and initiate contact with others.

·         Add events

·         Build and grow a powerful network

·         Understand the importance of giving and receiving recommendations

·          Find and join groups and use them to your advantage

 

To register for one of the upcoming workshops, click here.